Keeping your website content up to date is vitally important. Why? Well, there’s many reasons. In fact, there’s too many to explore in one article! So let’s touch on a couple here today and we’ll add to it as we go.
Credibility
If you’ve got old dates or outdated promotions listed on your website, you can instantly lose credibility in the eyes of existing/potential clients. Nobody wants that! If you’re going to add time-specific elements to your website, you must, must, MUST have a process in place to update or remove that date when it is no longer relevant.
This could be as simple as setting a reminder in your phone, or a calendar item in Outlook.
In the know
You need to know what’s on your website. Ideally, you should know it inside-out. If you’re a sole trader, you need to know what your website is telling people about your biz at any moment. Your business, your content. Take responsibility for it, or employ someone who will manage it for you. But don’t just get someone to manage it without staying in a relationship with it. You can’t set-and-forget. Ensure that you have regular checks/updates scheduled and that you have the relevant support where required. Give me a bell if you need a hand with this.
SEO
Search engine optimisation (SEO) is a whole other ballgame once your website is built. If your google rankings aren’t what you’d like them to be, you may need to look at your SEO. Keeping your content up to date can help with this.
So in summary, it’s important to keep your website up to date, as it can have direct impacts on the first impressions of your business.
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