It’s incredibly important to give value on your Facebook biz page. Not only does it give your followers a good reason to KEEP following you, but it also plays an important role when it comes to the Facebook algorithm. I’ve broken it down to a really simply process to share with you today.
How the FB algorithm works: The more people ENGAGE (like, love, comment, share) with your page, the more likely they are to keep seeing your posts. If they stop engaging, they’ll stop seeing your posts because no engagements indicates that they are not interested in the posts you’re putting out there. What is the point of creating content if nobody sees it? When you give value, you’re sharing content that HELPS your followers. The more you make it about THEM, the more likely they are to stick around.
Value can be in a wide variety of forms, here’s some things to get you started:
- How to do xyz
- Tricks and hacks
- Things that save time/money/energy
- Things you might not have known
- When you are xyz, try abc
- This thing is not as good for you as this other thing
- I’ve just learned how to xyz, and I think you might like it too
- New ideas to try
- If you’re struggling with xyz, abc can help
If your page is all about what you SELL, that gets boring really fast, and it’s a fast track to losing the interest of your followers. Giving value is just ONE of the post types you need for a good content strategy, but it’s one of the easiest to come up with, and to help you with the algorithm. I’ve got a webinar on how to beat the Facebook algorithm. If you’re reading this BEFORE October 25, you can join me live, otherwise you can grab the recording of the webinar here: bit.ly/beatalgorithm
If you’d like some help with getting these valuable posts happening – come and join my upcoming 6 week program! Content creation is my zone of genius, so let me help you with it. The program is Facebook 101 for Solopreneurs and is designed for you if your Facebook strategy is not bringing you in clients. If you follow my system, it would make my heart sing. Why? I made 5 figures in July this year, and I only use Facebook marketing and an email newsletter to market myself. It’s $295 and you will find more details here: bit.ly/fb101startup. We kick off on Nov 2nd and I’d love to have you there. If you’ve got any questions about whether it’s the right program for you, shoot me an email to email@example.com or send me a FB message.