What is a social media calendar?

A social media calendar is a tool that allows you to schedule and manage your social media content easily.

You can schedule content straight into Facebook, or use a dashboard like Hootsuite in conjunction with your social media calendar to schedule the content across multiple social media platforms. A good social media calendar will cut down the amount of time you need to spend on your social media outlets each week. You plan your content in advance, you write it in advance and you schedule it in advance. This tools allows your content to be published whenever you like.
The options are literally endless when it comes to content. You can diversify your social media content to your heart’s content but if you’re just starting out, it’s best to start with a basic framework and build on that. I have a free content building workbook which provides a comprehensive list of ideas for inspiration! Get it here.