Are you making the most out of your FB biz page? Is the content that you post the RIGHT content? How do you know you’re not wasting your time? Sometimes, to be honest, I get sick of saying this. I feel like I am on repeat. But this is my message. My core message is about CONSISTENCY. And if I’m not consistent with my message, I can’t reach as many people. So I keep going. I wrote a whole blog on this, check it out here.

My gold nugget for you today is about the types of posts your FB biz page needs.

ONE: SOCIAL CONTENT
I’ve said it before, and I’ll say it again. If your FB page is missing social content, it’s gonna get boring. Don’t fall into the trap of thinking that because it’s a biz page that it’s only allowed to have biz related content. Don’t leave the SOCIAL part out of social media. Social are posts that are about you, what you’re up to and things that are happening in your life that are interesting.

TWO: YOU (and your message)
What are you all about? Do you post about it? Or do you just assume that people already know? What if you’ve got new followers to your page? Are they expected to know all the things you’ve already posted about? No. Make it easy for people to get to know you and your message.

THREE: VALUE
You’ve gotta give value to your followers. Don’t worry about giving away all your good stuff. People love it when it’s worth it for THEM to follow you. Think about this – are you reading this because you know I give value freely?

FOUR: FUN CONTENT
Fun content is content that is not related to your biz, and sometimes not even related to you (but it can be). A lot of people struggle with this one, but it’s actually really easy when you get past that block of thinking a biz page is only for biz stuff.

FIVE: YOUR OFFERS
Quite simply, you need to put up posts about what you sell. Now remember – they’re typically not high performing posts, which is why you need all the other good stuff I’ve mentioned above to give these promo posts as much reach as possible.

If you’re not including all of these elements on your FB biz page that you are missing opportunities to see your page thrive. Come and take a look at my page and see if you can spots posts that fit into the different categories.

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