Before I talk about how to give your new VA their first FB content task, I need to share something important with you guys.
OUTSOURCING DOES NOT EQUAL ZERO EFFORT ON YOUR PART.
You’re gonna get a rude shock if you think that this blog is going to tell you how to remove yourself entirely from the process. A Virtual Assistant (VA) is meant to make running your biz easier, effortless. It’s effortLESS, not effort NONE. Systems Goddess Laura Dick says this a LOT. The moment you try to hand ALL of the content over (including writing the posts) your voice disappears and it becomes less authentic. Please don’t think that outsourcing your FB content means that you won’t EVER be involved. I also suggest that you only outsource up to 70-80% of your content, and that the remaining 20-30% is posted by you.
What I do is I have a content plan, and I pre-write 70-80% of my content. It goes into Asana when I batch (pre-write) it and then my VA follows the plan and schedules the content accordingly. It involves me being organised and having my shit together, which you need to do BEFORE you get a VA.
Now, before I go any further, I want you to know that it takes a while to work up to having 70-80% of your FB content outsourced. Here’s how:
Step 1: Give them ONE post type to do
I suggest you start with ONE post type at a time and get your system working with your VA. For example, you might have written some quotes and collected some quotes from others that you like, and your VA can schedule those once a week onto your page as their first task. Have 5 pre-designed templates that you’ve made for inspiration, and then ask them to make you 10 extra designs. Give them feedback on what they created as required. Once you’re happy with them, you now have 15 templates they can use. If they used one design each week to schedule a quote, that’s 15 weeks of content.
Step 2: Get the kinks ironed out
Once you’re happy with their work and you’ve overcome any teething issues, then (and only then) do I suggest you give them an additional task. Give them one post type at a time if this is your first VA.
Step 3: Stagger the handover
Please don’t hand over ALL OF IT all at once. Cover yourself – just in case it doesn’t work out. Not everyone finds the perfect VA the first time. I tried 2 that didn’t work out before I found the VA I currently use for my FB content.
Step 4: Give them feedback
I recommend that you give feedback regularly during step one, and then weekly for one month, and then after that every month. Each time you give constructive feedback, also mention something positive. Eventually the positive feedback will far outweigh the constructive feedback. Remember that your VA is a HUMAN, and whilst you are paying them to do the work for you, giving them praise and acknowledgement for the work they’re doing makes them feel good, which in turn, helps them feel more inspired to work for you.
What person DOESN’T want a kind, appreciative and grateful boss?