Hey! How about that FB algorithm, huh? It’s a bit of a pain in the ass. It’s constantly changing and confusing the hell out of us all. I see so many people trying to find out ways to beat the algorithm, to work our tricks and sneaky ways to do things. Some involve putting links in the comments of your posts, adding links later, adding hashtags and then removing them (or doing the opposite) and shit that just takes more time and effort.
To be perfectly honest, I don’t know why people bother. Let’s look at Facebook’s mission:
Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
So if your FB content builds community, brings people together, connects, shares what’s going on in your world and expresses what matters to you, you won’t need hacks, tricks or anything of the sort.
So it really should go without saying that these principles should form the basis of your FB biz page content. But if you’re not sure how to do this, let’s break it down. Firstly, STOP TRYING TO BEAT THE ALGORITHM. I suggest you work WITH it, rather than against it. Here’s how…
#1: Build community, bring people together, connect people
It’s important to have content that builds community, one way to do this is to allow people to talk about themselves. Ask them questions. Then it becomes a 2 way conversation, rather than just you talking to them. If your followers are biz owners, ask them about THEIR businesses. Ask them where they live, what their fave food is, how long they’ve been in biz, what’s the best thing they learned when they were starting, ask about books they recommend. Bring people together by starting conversations about trending topics/relevant topics/seasonal topics. Talk about stuff OTHER than biz.
#2: Share what’s going on in your world
It’s important to open up and share about the things you do in your daily life. It’s the next best thing to spending ACTUAL time with you. Share pics of your coffee dates, catch up with friends, networking events you attend, the awesome almond milk chai latte you had at your fave cafe. Talk about your personal life, your family life, your friends. Share whatever you can. That’s why many of you feel like you know me, because I share things on social media that I’d tell you if we were having a catch up.
#3: Express what matters to you
Post about the things that are important to you. Family, income, friends, spirituality, beliefs, personal development, environmental issues, mental health, charity, support for carers, animal welfare, marriage equality, LGBTIQ rights. The list goes on. Share your thoughts, opinions and feelings. Let people get to know YOU. Don’t be afraid to talk about what matters to you. Your opinion is just as important as anyone else’s and you are entitled to it.